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NCAA Tennis Coaches Push for Format Changes to Boost Appeal

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This should be an exhilarating moment for college tennis. Wimbledon featured a record 26 current or former college players in men's singles and nine more in the women's draw.

NCAA Tennis Coaches Advocate for Format Changes to Enhance Sport's Appeal and Accessibility


In the world of college tennis, a growing chorus of coaches and administrators is calling for significant reforms to the sport's match formats, aiming to make games shorter, more exciting, and ultimately more attractive to fans, players, and broadcasters. This push comes amid concerns that the current structure of NCAA tennis matches—often lengthy affairs that can stretch for hours—may be hindering the sport's growth and popularity at the collegiate level. The discussions have gained momentum in recent years, with key figures in the tennis community proposing changes that could revolutionize how matches are played, scored, and presented.

At the heart of the debate is the traditional format of college tennis, which typically involves singles and doubles matches played in a best-of-three sets structure for singles, with doubles often serving as a preliminary round. A full team match between two colleges can last anywhere from three to five hours or more, depending on the competitiveness of the encounters. This duration, while allowing for deep strategic play and endurance tests, has been criticized for being too time-consuming in an era where sports audiences crave fast-paced action and quick resolutions. Coaches argue that shorter matches could draw larger crowds, increase media coverage, and make the sport more viable for television broadcasts, which often shy away from events that don't fit neatly into programming slots.

One prominent advocate for change is Billy Martin, the longtime head coach of UCLA's men's tennis team, who has won multiple national championships. Martin has been vocal about the need to streamline the format, suggesting innovations like no-ad scoring (where games are decided by a single point at deuce instead of requiring a two-point advantage) and shorter sets. "We've got to make it more fan-friendly," Martin said in discussions with fellow coaches. "Right now, it's a grind, and not everyone has the patience to sit through a four-hour match on a weekday afternoon." His sentiments echo those of many in the Intercollegiate Tennis Association (ITA), the governing body for college tennis, which has been exploring these ideas through committees and surveys.

The ITA has already experimented with some modifications in non-conference play and exhibition events. For instance, in certain tournaments, teams have adopted a format where doubles matches are played first to one set, followed by singles matches that use a best-of-three sets with no-ad scoring and a tiebreaker at 5-5 in the third set instead of playing to seven games. These tweaks have reportedly reduced match times by up to 30-40%, making them more manageable for student-athletes who juggle rigorous academic schedules alongside their athletic commitments. Proponents point out that shorter matches could also reduce injury risks, as prolonged play often leads to fatigue-related issues like muscle strains or overuse injuries.

Women's tennis coaches have been particularly active in this movement. Danielle McNamara, coach at Yale University, has highlighted how format changes could boost gender equity and visibility for women's programs. "Our sport has so much potential, but the length deters casual fans," she noted. "If we can condense the excitement into a two-hour window, we might see more attendance and even sponsorship deals." This perspective is supported by data from attendance figures at major college sports events, where shorter-duration sports like basketball and soccer often outperform tennis in drawing spectators.

The push for reform isn't without opposition. Some traditionalists within the tennis community worry that altering the format could dilute the essence of the sport, which values mental toughness and strategic depth over quick bursts of action. "Tennis is about outlasting your opponent, not rushing through points," argued one veteran coach from a Southern Conference school, who preferred anonymity. They fear that changes like no-ad scoring might lead to more fluky outcomes, where luck plays a bigger role than skill, potentially undermining the credibility of results in high-stakes competitions like the NCAA Championships.

Despite these concerns, momentum is building. The NCAA's Tennis Committee has been reviewing proposals, with input from conferences across the country. A key proposal under consideration is the "short-set" format, where sets are played to four games instead of six, with a tiebreaker at 3-3. This has been tested in junior circuits and some professional exhibitions, showing promise in maintaining competitive integrity while slashing overall match time. Additionally, there's talk of incorporating technology, such as automated line-calling systems similar to those used in professional tours, to speed up disputes and keep the pace lively.

Broader implications for college tennis are at stake. The sport has seen fluctuating participation rates, with some programs facing budget cuts or elimination due to low revenue generation. By making matches more appealing, advocates believe they can attract more high school recruits, who might otherwise opt for sports with greater visibility like football or basketball. "We're competing for the same athletes," said Paul Goldstein, a former Stanford coach now involved in ITA leadership. "If tennis can offer a dynamic, engaging experience, we can grow our footprint on campuses nationwide."

Historical context adds weight to these discussions. College tennis has evolved slowly compared to other NCAA sports. For example, while basketball introduced the shot clock in the 1980s to eliminate stalling and increase excitement, tennis has largely stuck to its roots. The last major change came in the 1970s with the adoption of tiebreakers, which prevented sets from extending indefinitely. Now, with streaming services and social media transforming how sports are consumed, there's pressure to adapt or risk obsolescence.

Coaches from powerhouse programs like USC, Virginia, and North Carolina have shared success stories from pilot programs. At a recent ITA convention, data presented showed that experimental matches with shortened formats received higher viewer ratings on digital platforms and positive feedback from attendees. One survey of fans indicated that 65% would be more likely to watch or attend if matches were guaranteed to last under two and a half hours.

Looking ahead, the NCAA is expected to vote on potential rule changes in the coming seasons, possibly implementing them on a trial basis for conference play. If adopted, these reforms could set a precedent for other levels of tennis, influencing high school and club competitions. International coaches have taken note, with some European programs already experimenting with similar formats to align with global trends.

The debate also touches on player development. Shorter matches might allow for more frequent competitions, giving athletes additional opportunities to gain experience without the burnout associated with marathon sessions. "It's about quality over quantity," explained a sports psychologist working with college teams. "Players can focus on explosive performance rather than sheer endurance, which could lead to more innovative play styles."

Critics, however, caution against hasty changes. They reference instances in other sports where format tweaks backfired, such as baseball's experiments with extra-inning rules that some fans found gimmicky. "We need to preserve what makes tennis unique," said a retired pro who now advises college programs. Balancing tradition with modernization will be key.

Ultimately, the drive for format changes in NCAA tennis reflects a broader effort to sustain and expand the sport in a competitive landscape. As coaches like Martin and McNamara continue to lobby for innovation, the coming years could see college tennis transformed into a more accessible, thrilling spectacle. Whether these changes will propel the sport to new heights or spark division remains to be seen, but the conversation itself signals a vibrant, evolving community committed to its future. With input from players, fans, and administrators, the path forward promises to blend the sport's storied heritage with the demands of contemporary athletics.

Read the Full Associated Press Article at:
[ https://apnews.com/article/ncaa-tennis-c32f7dafef6a06e8327ad1d952c1017b ]