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Why is it called 'March Madness'? The history behind the name

The term "March Madness" refers to the NCAA Division I Men's Basketball Tournament, which has become synonymous with the excitement and unpredictability of college basketball in March. The phrase was first used by Henry V. Porter in 1939 to describe the Illinois High School Association's basketball tournament, capturing the frenzied atmosphere of the event. However, it wasn't until the 1980s that "March Madness" became widely associated with the NCAA tournament, thanks in part to CBS broadcaster Brent Musburger who used the term during broadcasts. The name reflects the tournament's structure where 68 teams compete in a single-elimination format, leading to dramatic upsets, Cinderella stories, and intense fan engagement, encapsulating the chaotic and thrilling nature of the event. Over time, the term has been trademarked, and its use has expanded to include various aspects of the tournament's culture, from bracket challenges to the overall excitement surrounding college basketball during this time of year.

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