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Thu, March 6, 2025

Motor racing-Haas, America's F1 team, face competition for the tag


Published on 2025-03-06 03:25:41 - Reuters
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  • When Haas showed off their livery at Formula One's launch spectacular in London last month, they presented themselves as "America's F1 team" in a video fronted by U.S. country singer Kane Brown. "MoneyGram Haas F1 isn't just a team.

The article discusses the challenges faced by Haas, the only American team in Formula 1, as they navigate the competitive landscape of the sport. Despite being the smallest team on the grid, Haas has managed to secure a partnership with MoneyGram, which has provided some financial stability. However, the team is now facing increased competition for sponsorships and partnerships, especially with the entry of new teams like Andretti Global, which has significant backing and aims to join F1. This competition is intensified by the growing interest in F1 in the U.S., with more races being held there, attracting more sponsors and potentially diluting the pool of available financial support. The article highlights how Haas must innovate and perform on the track to retain and attract sponsors in this increasingly crowded market.

Read the Full Reuters Article at:
[ https://www.msn.com/en-in/sports/other/motor-racing-haas-america-s-f1-team-face-competition-for-the-tag/ar-AA1AiC4l ]
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